7 Laws to Start Building Your Most Captivating Personal Brand


What does it truly mean to grow? Do you spend a lot of time thinking about how much progress you are making in life? Have you focused on setting a clear path for your life and career or do you just let things happen? Are the chips just falling where they may? Day after day. Are you satisfied with the outcomes you have had so far?

My Lessons Learned:

What I have learned in my transition from a dissatisfied full-time government employee to where I am today, a full-time entrepreneur living my purpose, is that I am responsible for my growth.

15 Laws of Growth:

This month I will be running a series focused on personal growth and development. In this series, I will be sharing a few highlights from my mentor and leadership expert John C. Maxwell. I will share John’s wisdom he poured out in the 15 Invaluable Laws of Growth.

The 15 Invaluable Laws of Growth is an incredible book that challenges us to think deeply about our own personal growth. In it, I discovered 7 laws that I found to be critical first steps in building out our Personal Brand.

Laws to Start Building Your Personal Brand:

The 7 laws I refer to happen to be the first 7 of John's 15 Invaluable Laws of Growth. Here's a quick rundown for you:

1. The Law of Intentionality: Growth doesn't just happen

2. The Law of Awareness: You must know yourself to grow yourself

3. The Law of the Mirror: You must see value in yourself to add value to yourself

4. The Law of Reflection: Learning to pause allows growth to catch up with you

5. The Law of Consistency: Motivation gets you going, discipline keeps you growing

6. The Law of Environment: Growth thrives in conducive environments

7. The Law of Design: To Maximize growth, develop strategies


Why Does Growth Matter Anyway?

Who doesn't want to improve in some area of life? Most of us truly do, but for the most part, we face serious struggles figuring out how to get from point A to point B. We get caught up in the minutia of the day to day that we can’t see the forest for the trees. Before we know it, 5, 10, 15 years have passed and we find ourselves stuck…in the same place.

My Experience:

I remember like it was yesterday, back in 2006 I was in a very lonely and confused place. I was stuck in what felt like a dead-end career, in and out of bad relationships, lacking financial clarity, confused about my purpose and I had no clue what I was going to do with my life. That was until I decided to do something about it. I decided to live with intention and haven’t looked back since.

I have been where you might currently be. I have been in a place of doubt, confusion, stagnation, 'I hate this da$! Job’ and perhaps had a few to many ‘get me outta here' moments. What got me out of that place was a decision to take control of my life and career. I'm not encouraging anyone to up and quit their job like I eventually did, but what I am encouraging you to do is to find your happy place, discover your purpose, put a plan of action into place and attack it with determination and fearlessness.

Understanding your Personal Brand:

To grow to our fullest potential, we can all benefit from reflecting upon all of John’s 15 Laws. As a start, it’s important that we reflect upon clearly understanding and defining who we are. That is, developing our Personal Brand.

What is it that you stand for and what experience are you leaving with others when they come to know you? To have a personal brand that is captivating begins with personal reflection. A personal brand along with competency and skill is your ticket to standing out and winning the game of life. An outstanding brand presence enables you to attract and connect with the right people for greater influence.

I firmly believe that “the true measure of leadership is influence- nothing more, nothing less.”

Furthermore, “everything rises and falls on leadership!”

“Leadership ability determines a person’s level of effectiveness”


Are you ready to try something new? To grow beyond your wildest imagination? Take an intentional step in the direction of your personal growth.

Join me and a select group of like minded professionals as we explore John Maxwell’s 15 Invaluable Laws of Growth.

Not sure where or how to start?  Click this link to find out more