For the fellahs-Everybody haffi ask weh mi get mi Clarks…

 So you want to ask me, Teca what on earth does your blog title say? or maybe you are a yaadie (Jamaican) who knows Dancehall music and you know of the Vybz Cartel and Popcaan song that has been blazin’ up the charts. The song, has recently been featured on “So You Think You Can Dance Canada (SYTYCDC) and is basically discussing the artists love of Clarks, footwear from a British shoe company. The title translates to “Everybody wants to know where I got my Clarks”

So why would someone make a song about a pair of shoes and why has this song recently been getting so much attention? Well thanks to some real ‘yawd’ choreography this song was taken to the front of the Canadian entertainment scene on SYTYCDC. Toronto native, choreographer JaeBlaze of Blaze Entertainment showed Bre and Edgar how to put some ‘gully’ in their creep.

Though Dancehall culture is not prominently a part of my current lifestyle I can surely relate to the music. You see I am Jamaican and Dancehall is a fundamental part of our entertainment culture. If you’re Jamaican it’s everywhere you go.

Jamaican Dancehall culture tends to be fixated on dressing in designer clothes, is often dramatic and very creative. So why Clarks? Well, Jamaica, a former British colony still has very close ties to England and all things that come out of England. Many Jamaicans have been wearing Clarks for decades. Clarks have been around for quite some time.

A bit about Clarks…

• The company is based in England, United Kingdom
• They have been in existence since 1825
• They manufacture high quality comfort footwear
• Their commitment is to deliver “comfort, quality, authenticity and individual style” in their footwear.
• They provide footwear for men, women and children

I believe what draws some Jamaicans to Clarks is the fact that the shoes are well made but most importantly they have a signature that makes them unique. This uniqueness gives the wearer a sense of individuality-separating them from the crowd.

In Dancehall culture, cookie cutter just won’t cut it. There is a Clark for every taste.

To check out their wide collection of shoes for men, women and children and to locate a Clarks retailer near you, visit www.clarks.co.uk.

Be Fabulous,
Teca